Alex Hardee is a Partner/Agent at Wasserman Music (formerly known as CODA Agency and Paradigm Talent Agency) in London. He first started out in the comedy business booking acts such as Eddie Izzard, Frank Skinner and Steve Coogan before moving on to the music business in the 90’s. Alex’s first taste of success came when Roni Size won the Mercury Music Prize in 1997. Since co-founding CODA Agency in 2002, Alex has won the coveted prize of Agent of the Year numerous times at the Music Week, Live UK and Festival Awards, most recently at the 2022 Music Week Awards. He’s also been instrumental in steering the agency to win the UK Festival Awards Best Agency three times, in 2013, 2016 and 2017. His current roster includes a host of global stars such as Lewis Capaldi, Bastille, FLO, Cat Burns, Sia, Liam Gallagher, London Grammar, Grace Jones, Tom Odell, Kelis and Rag’n’Bone Man.