Andras Berta is the CMO of the Budapest-based independent ticketing company Backstage Ticketing (backstageticketing.com), mainly dealing with international festivals, from small to major. The idea behind Backstage Ticketing is complex, but also very simple to summarize: taylor-made and fully brandable webshops built directly into the event's website, unlimited nr. of language versions, direct access to money and data, combined with lots of highly efficient modules, like accreditation, cashless integration, ticketing hub, access control, checkin, etc. Some might say this is the way to do ticketing in the 2020s and Andras won't disagree:) Before entering the ticketing business Andras has been involved in the international music industry for almost 20 years and served as the international marketing director of Sziget and later of EXIT. Besides his festival-marketing jobs he was also co-founder and head of Yourope’s marketing and communication platform, the EMAC Group.