After working within sales at several media companies including radio station Qmusic and VlACOM, Anneke made the move to Sony Music Entertainment in 2013. In the 5 years she worked for Sony, Anneke was responsible for the 360 degree promotion of both national and international artists. In this role Anneke worked with high-performing, global artists such as The Script, Pharrell Williams and Nothing But Thieves.. Following her role as Head of Promotions and Media Relations at Sony, Anneke made the switch to Artist Management at Dutch management agency, Friendly Fire in 2018. Within this role she was also in charge of the marketing strategy and processes surrounding the independent release of Krezip’s album ‘Sweet High’ which success has been a professional highlight in Anneke’s career and an eye-opener to the independent music business. After working closely with world-leading B2B distributor, FUGA (owned by Downtown) during her time at Friendly Fire, she decided to make the move to FUGA in January 2021 and began working as General Manager Benelux. Promoted in 2024 to General Manager, Northern Europe, Anneke leads on Business Development, overseeing all clients for the region, which includes the Nordics.