Armand Llàcer is the current director of the Valencian Music Fair, Trovam – Pro Weekend. He was the manager of this project between 2013 and 2021, along with other initiatives that have promoted the creation of professional associations and organisms (Valencian Federation of the Music Industry, Association of Promoters, Managers and music halls of the Valencian Community). Furthermore, he has served as head of communication and press officer at music festivals for more than 15 years. Alongside music-related project, he has worked as a freelance editor and manager of artistic and publishing projects. He started his diverse career in the area of contemporary art by working in international exhibitions for a decade. His academic training comes from the creative field (Fine Arts, Polytechnic University of Valencia) and linguistics (Philology, University of Valencia).