Carina Sava is a music business professional with more than 14 years of experience in artist management, booking, brand partnership, music marketing and communications. With a masters degree in Artist Management at Berklee College of Music, she is the Co-founder and Vice President of RAW Music Association and the Conference Program Manager of Mastering the Music Business Conference and Showcase Festival, the leading music business event in Romania. Carina is also the Founder and Chair of Women in Music Romania and in 2020 she launched her own artist management & brand partnership company, Watermelon Agency.