Henri Lessing already earned his spurs in the music industry before he co-founded Age Music (part of Age Group), the performance-driven YouTube specialist based in the Netherlands. Age Media is specializing in rights management and growth on YouTube so their customers can get more views, subscribers and importantly engagement. This is the social music & digital rights management agency for artists, producers, labels & publishers. That helps claim rights, create a loving fan base, a wider reach and multiple revenue streams.