Jos Feijen is currently director of pop venue Effenaar in Eindhoven. Before he worked as a strategist and industrial liaison. His area of expertise is strategic consultancy on branding and product & services concepts. In his vision Effenaar is not only a place to enjoy live music performances (on- and offline) but also a playground for developing, testing and experiencing young technology applications. This is how Effenaar Smart Venue started three years ago. Effenaar Smart Venue is rapidly developing as the national centre of pop culture & technology. It is connecting like minded venues in a (European) live streaming network to exchange projects, experiences and knowledge to aid the digital transition of society.