Kristin Grant is the founder of Westcott Multimedia, a data platform that optimizes when to spend marketing dollars for catalog and frontline music. Similar to high-frequency trading we can monitor hundreds of thousands of artists and launch thousands of ad buys at a moment's notice. Our platform is informed by granular stream data in order to drive engagement and increase the bottom line in the long-term. Grant managed Global Playlist Strategies and her Forbes articles on the intersection of data and streamed media have garnered hundreds of thousands of reads.