I was born in Bogotá, Colombia and studied advertising in Buenos Aires, Argentina. I started my career in the music industry in 2014 doing concert production for international shows at Indie Folks, in Argentina. From 2014 to 2016 I produced shows such as Tame Impala, Foals, AIR, Mac Demarco, Metronomy, among others acts and I started programming and booking the Music Wins Festival. In 2017 I joined POPART MUSIC, one of the largest and oldest production companies in Argentina, to program and book international shows and festivals such as Personal Fest Argentina, Personal Fest Paraguay, Sónar Buenos Aires and Movistar Fri Music. In 2019 I moved to Mexico City to work with Casa Portamerica, the office in the Americas from the Spanish company Esmerarte Industrias Creativas, which was opening its doors at that time. Since then I have been booking their roster of artists and other acts for Latin America. I am also part of FIM Guadalajara (Guadalajara International Music Fair) from where I coordinate professionals in the live music sector and showcases.