Li Sang Ong (she/her) is an experienced and versatile music professional with over 17 years of expertise in talent development, strategic advice, and organization within the cultural sector. She currently works at the Association of Dutch Music Venues and Festivals (VNPF), focusing on advocacy and sector services. At the Amsterdam Fund for the Arts (AFK), she managed music grants and supported various artistic projects. Her role at the Conservatorium van Amsterdam was pivotal in guiding and launching musical careers.