Madrid (1971) Atlético de Madrid supporter & Structural Engineer graduate. Co-founder of independent pop boutique label Siesta (1992). Head of International distribution (ECM, World Circuit, V2, ...) at iconic Nuevos Medios music group. Founder of Music As Usual (2010): Full in-house services company (PR, marketing, DSP and physical retail, Sync, ...) for the finest independent record labels in Spain & Portugal. Current partners are City Slang, Concord, Dirty Hit, Domino, Warp, ... 30 years recording industry professional career. Never major label employee.