Mar Rojo is a booker at Primavera Sound, a company that has built a reputation for its festivals' inclusive line-ups (among many other aspects). With over a decade of experience in the music industry, Mar has worked as a venue programmer for Madrid venues essential in fostering and developing local music scenes such as El Sol, has also worked as an independent promoter, booking agent and freelance curator for Spanish institutions. With a Ph.D. in Media Studies, Mar consistently participates in educational and mentoring programs. She is a board member of Asociación MIM, a women's association that aims to achieve gender equality in the Spanish music industry. Additionally, she sits on the board of Lapee, a Danish company that designs urinals for women and GNC people at outdoor events.