Moving from Edinburgh to Amsterdam, Melissa started her career working at award-winning marketing agency IMA, working with brands on influencer marketing campaigns and social media branding. After starting at FUGA, what was supposed to be a year in another country, turned into 7+years and a new place to call home. Now as Head of Audience Engagement, Melissa works with labels and their artists to nurture and grow their audiences within the media landscape and digital & social platforms. By creating bespoke campaigns based on extensive data, she is continually discovering new and innovative ways to make artists stand out against the noise in today’s industry, and has led campaigns for artists such as dance music pioneer, Don Diablo, acclaimed rock duo, Nova Twins and rising German popstar, Diana Goldberg.