Ruth Koleva stands as an emblem of modern musical prowess and entrepreneurial spirit. Celebrated not only for her musical talents but also for her dedication to innovation and progress within the music industry, Koleva has received numerous accolades, including Grazia Magazine's Woman of the Year, Forbes 30 Under 30, and the Best Jazz Vocalist award at the JAJ Awards in Japan. As the Head of Partnerships for Kanjian, China's largest independent music company, Ruth plays a pivotal role, bridging the gap for international entities aiming to establish themselves in the world's most expansive micro-market. Koleva's passion for her native Bulgaria and her drive to foster its music scene was evident when she launched Sofia Live Festival in 2019. This contemporary festival, spanning three days, showcases the confluence of innovation with a diverse range of artistic disciplines and genres. Its debut was met with overwhelming success, drawing an audience of over 8,000 attendees. In 2022, Ruth further solidified her position within the Bulgarian music industry by joining the board of the Bulgarian Society for Neighboring Rights - PROPHON. The following year marked another milestone with the inception of the SoAlive music conference in Sofia, Bulgaria, which she founded and helms as CEO.