Sushil Chhugani is a Director & Founder of Stubborn Company, a music services company and creative arts incubator. He founded Stubborn Company in 2021 leading artists, creative entrepreneurs and start-ups to build their ecosystem, create value and scale revenue from the ground up. Over the last two decades Sushil's work during some of his professional stints such as Sony Music, Rolling Stone and Viacom have allowed him to play a key role in the growth of independent music & culture, most recently the rise of Hip-Hop subculture in India.