Up North Workshop: Workshop artist branding & social media

As a follow-up to the panel, Melanie Esther presents her workshop “How to Find and Tell Your Unique Story as an Artist”, guiding you through your own artist branding. Who are you as an artist? What is your music about? Why do you do what you do? What do you want to be known for? And how can you translate this into social media ideas? Through theoretical knowledge, up-to-date examples of well-known artists across various genres, and her eight years of professional experience, Melanie Esther takes artists into the world of artist branding and social media. By working through a series of hands-on assignments, you’ll discover your own artist branding and learn how to translate it to an online presence. Artists leave the workshop with practical tools and insights to continue developing their brand and build a strong, authentic identity.