The Cardiff-born artist's journey began with 2023's DIY debut Ed's House, recorded with a friend in a makeshift home studio. When lead single Sofia went viral, boosted by a stunt of flying to a random country for a tattoo, it catapulted him to 200K+ followers and nearly 5M global streams. His 2024 follow-up Hollywood EP marked his first professional studio work, bridging lo-fi beginnings with the polished sound of his new material. Ellis has since become a BBC Radio 1 staple with playlist support from Spotify's New Music Friday UK and Fresh Finds. After supporting Henrie Moodie and Alfie Jukes on tour, plus festival appearances including TRNSMT, Boardmasters & Leeds, he's earned a reputation for visceral live shows where fans sing every word.