CRIMER could be mistaken for a child of the eighties with his love for synth heavy pop and classy costumes. But Alexander Frei is actually a young and promising Swiss artist whose musical self-discovery started as a 12-year-old in a church band and who is also influenced by Backstreet Boys, disco and his emo years. First single Brotherlove, released in February 2017, is an instant classic that kickstarted CRIMER’s career, leading to the EP Preach, followed in 2018 by debut album Leave Me Baby.