ESNS Tech: Web 3 - business, rights, licensing, realism

On our way to a crypto winter, the questions around sustainable web 3.0 business applications are needed more than ever. At the same time for most of the people in the business, the whole hype doesn’t make any sense. Is there anything out there beyond early adopters?What do you need to take into account as a right holder when taking your first steps in the web 3.0 economy? How licensing and rights management can be applied in the decentralized economy? Can copyright as we know it exist in web 3.0? What new solutions have been developed to make the business work? How far is the day when just start to talk about technology instead using the word “web 3.0”?