Presentation - The Anatomy of Impactful Music Campaigns on TikTok

Wayv Agency, one of the leading agencies in TikTok music marketing with over 150 campaigns executed yearly, explores how TikTok campaigns are built within the music industry. This session covers working with different creator types, from micro to larger profiles, and how technology, data insights and sound strategy are used to create momentum, spark cultural relevance and turn music into campaigns that truly live on TikTok.