Lucia Dubačová is the director of the Creative Institute Trenčín and the project Trenčín 2026 - European Capital of Culture. She holds an MA in Cultural and Creative Entrepreneurship from Goldsmiths University of London. In 2016, she founded the digital arts and culture festival Sensorium in Bratislava. She works as a cultural manager and curator with a focus on digital and multimedia art and design, and has worked with Secret Productions (UK), the Inolab team of the Slovak Design Centre, Fest Anča and Ji.hlava IDFF festivals.