Michael Lambert is a director of Wide Events, which hosts Scotland’s award-winning Music Convention Wide Days in Edinburgh each Spring. The organisation also delivers a host of export activities including the official Scottish presence at SXSW, The Great Escape and ESNS. He is also the founder of A Modern Way artist management, and music marketing agency Aimless Play, working with artists including Idlewild, Fatherson, We Were Promised Jetpacks and others.