As a former festival producer, Rob has a very practical approach with sustainability. While working for 20 years in the festival industry he has shifted completely to sustainability over the last years. In this time, Rob has worked at Innofest for 5 years, testing sustainable innovations at festivals. He is also the sustainability coordinator for ESNS for the last six years. His focus was making sustainability part of the DNA of ESNS and launching and scaling programmes to help the event and music sector become more sustainable. Rob created a roadmap canvas to help festivals put their sustainable ambitions into a plan for their future. He personally guided over 20 festivals the roadmap. ESNS is part of the Green Deal Circular Festivals.