One of the highlights of the ESNS Conference is the exclusive keynote interview with Jonathan Poneman and Bruce Pavitt, the two founders of the legendary Sub Pop Label. The Seattle record label signed bands such as Nirvana, Soundgarden and Mudhoney, being key players in the heyday of the grunge movement. In 1995, the owners of Sub Pop sold a 49% stake of the label to the Warner Music Group. Music journalist Everett True will dive deep into this story, an area of expertise for True since he followed the emerging grunge scene from its earliest moments in the late eighties.