How to Talk Green

Acknowledging the heightened concerns regarding the environmental impact of music festivals, organizers and stakeholders should prioritize sustainability to ensure their long-term viability. While transparent communication about the festivals' sustainable aspects increases awareness and captivates the audience, a recent study reveals that festivals are hesitant to communicate their sustainability initiatives. This panel, comprising delegates from leading festivals. in sustainability, delves into challenges festivals encounter in advancing sustainability and explores their communication strategies regarding sustainability topics.