Releasing Independently in a Time of Endless Content

What does independence really look like for artists and labels in an era where attention is scarce and trends dominate? This panel explores the unfiltered realities of releasing music outside of the traditional industry paths, prioritizing identity and long-term vision over algorithms, instant gratification and achieving viral 'success'. Through stories of self-funded releases and DIY projects, the speakers discuss creative control and how to get around the pressure to stay constantly visible. The focus is on sustainability—building work that endures rather than chasing moments. This is a conversation for anyone seeking autonomy and looking to build something on your own terms that lasts.

This panel is organised by MakeWaves.fm. Release Your Music with Make Waves: European, independent and fair.