What's Killing the agent
From power player to endangered species
Presented by:
Agents & promoters
English spoken
Once the trusted dealmaker, today the music agent is squeezed between global promoters, business-driven artists, and an industry that values spreadsheets over loyalty. Tours are pre-programmed, deals are standardized, and “relationships” vanish the moment a bigger offer appears.
This panel brings together four insiders to ask the uncomfortable question: is the agent still essential, or simply becoming irrelevant in a business that pretends it’s about art, but really only cares about numbers? Are agents adapting fast enough to survive, or are they slowly negotiating themselves out of existence?
This panel brings together four insiders to ask the uncomfortable question: is the agent still essential, or simply becoming irrelevant in a business that pretends it’s about art, but really only cares about numbers? Are agents adapting fast enough to survive, or are they slowly negotiating themselves out of existence?
