Who is smiling, who is funding, who is working and who is watching
THU - 13:30-14:30 - Oosterpoort - Kelder
Artist & management, Focus on Poland, International exploitation & export
In the music industry, value is created at various stages of the production network, also known as the value creation chain. Artists, creators, and their professional teams are essential links in this chain. They contribute to wealth creation, job creation, and economic growth by utilizing their human talent and skills. However, data collection and analysis are often overlooked in this industry due to a lack of resources and knowledge. Recently, off-the-shelf tools have emerged to analyse individual artists' potential, especially in the context of music exports, which can enhance career opportunities. But can these tools have a real impact on changing the smile curve and creating a fairer system where those who work are also those who earn?