Helen has been a music promoter and events producer for 20 years. Having worked at Baltics’ biggest concert agency BDG (currently LiveNation) as an international talent booker, she established her own music promotion company Shiftworks in 2008, Helen is the founder and owner of Tallinn Music Week. In 2018, Shiftworks launched also Station Narva festival in the easternmost Estonia’s city Narva, while also being one of the initiators for Narva’s candidacy to become the European Capital of Culture in 2024. Helen is a founding board member of Music Estonia, previously also a member of former President Toomas Hendrik Ilves’ Think Tank. In 2014 Helen was awarded with the Tampere Music Award at Music & Media Finland’s industry gala for Exceptional Achievements in Music Business. In 2022 Helen was awarded the Budapest Ritmo Award for her contribution to enhance collaboration within the Central-Eastern European music community.