Will has worked in the music industry for the last 15 years. Cutting his teeth as a Tour Manager for Lucy Rose, George Ezra, Anne Marie , The Staves to name a few. Touring globally with Paul Weller, Counting Crows, City and Colour, Ben Folds and many more. Alongside Tour Management, Will set up Music Management company UNSHAKEN Management with Lucy Rose in January 2014. With a genre spanning Roster, currently working with Black Country UK Musicians Chartreuse ( Signed to Communion Records ). Will joined the booking team at FORM presents in January 2023. FORM, is a new company (Jan 2020) It brings together long established UK promoters One Inch Badge and Rockfeedback. FORM also own the festivals Visions, Pitchfork London and Mutations. Artists FORM promote here include The War on Drugs, Father John Misty, Big Thief, Haim, Future Islands, Beach House, Deerhunter & lots of others.