NPO 3FM is a member of EBU, what I describe as the unified European media, in our case of radio stations. It provides me with a network of friendly European radio stations that exchange information and content across borders.
In October this year, we – together with Studio Brussel – organised a showcase with Arctic Monkeys. The choice to collaborate with Studio Brussel is for good reason – we’re both members of EBU, so we have been making things happen and exchanging information for decades. We just heard this morning that we got approval to share our showcase with the whole of Europe. That means that our network can now get their hands on our exclusive showcase, a performance for only 300 people, and share a brand new album with their audiences. It could be playing in Czech Republic and Finland before in the blink of an eye. EBU makes that possible!
Sometimes, we collaborate and host events together. Recently, we hosted Europe’s Biggest Dance Show (presented by Euroradio and hosted by BBC Radio 1). A whole load of EBU-affiliated European radio stations were connected to broadcast music all night long – each station getting a 30-minute or hour-long slot to transport listeners by the sounds of Europe. It was amazing!