MEET@AIR: Where Northern talent meets international opportunity

13.12.24

Tune in to something fresh at ESNS25: MEET@AIR is our brand-new free-to-access music showcase celebrating the incredible talent brewing in the North of the Netherlands.

Local artists and businesses will take over Groningen's iconic Grote Markt on Thursday and Friday, January 16-17, during ESNS. This two-day musical extravaganza allows them to showcase their talent to an international audience.

Live music by local talents
MEET@AIR brings together the most exciting emerging artists from the Grunnsonic showcases and NOORD projects, such as Hit the North, Up North & Go!, to create an epic lineup of Northern talent.

The line-up represents the cutting edge of the region's music scene, playing at two open-air stages on the Grote Markt. Keep an eye out for showcases by Maartje, Miaw, Moonloops, Redson, Robin Yzerman, shoom, TAXITAXI, and Velocity Made Good; and DJs such as Ambu Bambu, Renceau, and Seven Headed – with more names to be announced soon.

Teaming up with local businesses
But MEET@AIR isn't just about the music. Local businesses and suppliers make this event truly special. Imagine watching your favourite new artist perform on Swoolish Garage's legendary K-Vee stage, grabbing a drink from local legends like Boilermaker, and experiencing art installations by Northern creators. Bevrijdingsfestival Groningen will present their Songs of Freedom programme – and trust us, there's a spectacular opening planned involving our beloved Martinitoren.

As part of ESNS's commitment to fostering a sustainable, diverse, and inclusive music sector where music is enjoyed by everyone, MEET@AIR is entirely free and open to everyone. Whether you're a local music fan, an industry professional looking to scout the next big thing, or simply fancy experiencing some fantastic live music by local talents, MEET@AIR is the perfect gateway to wander around the vibrant city of Groningen.