For artists and their entourage, the ESNS Analytics can play an important role all year round. Take Personal Trainer for example – who played ESNS21 online and have just been confirmed for ESNS23. It’s mid-November at the time of writing this case study. On 4 November 2022, Personal Trainer released their debut album Big Love Blanket. Every review they’ve received has been raving, they have played on Dutch radio and TV, and were on the line-up of the prestigious Le Guess Who? Festival in Utrecht, the Netherlands. In order to demonstrate an example of reinforcing factors, let’s turn to their ESNS Analytics.