Gen Z and the Future of Music Consumption

The panel discusses the impact of Gen Z’s changing music consumption in today’s complex and fragmented world, expectations they have from artists and brands, fast changing preferences like the dominance of short-form content on platforms like TikTok, the role of AI in music creation, to the rise of personalised streaming experiences. What does this mean for discovering new music and artists? What’s the impact on business models for the music industry? What underlaying needs of this generation drive these changes? How to cope as an industry? What do we need to address to be successful now and in the future?