How to Lose (or Steal) an act

Let’s face it—everyone in the music industry has lost an artist or two along the way. And let’s be real, you’ve probably poached a few yourself. Whether you’re an agency, label, or promoter: commitment (or a lack of it) is something we’ve all had to navigate in this business. Join Alex Hardee, agent at Wasserman, Tony van de Berkt, CEO of 8Ball Music. as they dive into the challenges of loyalty in the industry. Moderated by Age Versluis, promoter at Friendly Fire, this is a conversation you won’t want to miss.