Presentation - Introducing SoundOn: TikTok's all-in-one platform for music promotion and distrubution

This session is dedicated to presenting the services and opportunities that SoundOn offers to artists at every stage of their career. We will talk through how SoundOn distributes music globally, including on major streaming services like Spotify and Apple Music, and how it helps artists connect with TikTok’s billion-strong community and grow their fanbase. You’ll also learn about our equitable licensing terms, audience development tools, and how artists can earn royalties when their tracks are used on TikTok or partner platforms. As part of the TikTok family, SoundOn provides unique insights into music discovery and career growth.