Public radio's secret recipe for unearthing future headliners

It’s time to push beyond traditional boundaries. This session dives into innovative ways public broadcasters are supporting local artists. From demo drops and talent platforms to dynamic live sessions and engaging fan initiatives. Join the European Broadcasting Union (EBU) and leading voices in public service radio as they explore how broadcasters can elevate national scenes, empower artists, and spark new levels of fan interaction. Discover how creative broadcasting initiatives are shaping the future of music discovery and artist support across Europe—often leading emerging artists from the airwaves to the ESNS stage.