The do’s & don’ts of festival brand activation

Festivals have evolved far beyond just music and art—they've become platforms where brands and consumers connect in creative, immersive ways. Whether it's a phone company launching a new product or a beverage brand looking to create an unforgettable experience, brand activation at festivals offers the potential for massive impact. But with that potential comes a fair share of challenges.

Today, we’re diving into the world of brand activation at festivals—a complex landscape where creativity, strategy, and logistics must all come together. It’s not just about slapping a logo on a banner and calling it a day. Successful activations require deep understanding, a clear objective, and flawless execution to cut through the noise and leave a lasting impression on festivalgoers.

In this panel, we’ll share the how-tos, best practices, and lessons learned from the field, along with some of the not-so-glamorous moments—because, let's face it, not every activation goes as planned. We’ll hear from a range of industry experts who have been on the frontlines of brand activations at festivals—whether you’re working with a major global brand, an indie festival, or a live music powerhouse, there’s something here for everyone. From the wins to the "f*ck ups," we’ll cover it all.