Using data to connect better with fans and increase brand loyalty

How can artists, venues, and organizers better understand and engage their audiences? This panel will explore the crucial role of data in gathering first-party insights and maintaining control over valuable information. We’ll discuss how metrics from streaming, social media, ticketing, and other key indicators can help create personalized experiences for attendees. In today’s world, staying connected with your audience is essential. By prioritizing creative, data-driven marketing, you can strengthen fan connections while achieving business goals. Leveraging your own data reduces dependence on costly third-party platforms like Meta, helping you make the most of your resources. Join us to discover how data can enhance fan experiences, increase ticket sales, and drive impactful, sustainable engagement that aligns with your vision.