As Head of Music at SXSW London, Adem is responsible for overseeing all music activity at the first ever European edition of the iconic SXSW festival and conference. Adem was previously Head of Contemporary Music at Southbank Centre, responsible for curating and overseeing the delivery of approximately 150+ contemporary music gigs & events a year in London, including the iconic annual Meltdown Festival. Having been responsible for arts and cultural organisations, talent development programmes, live music festivals, tours and gigs, Adem specialises in enabling the ambitions of music artists & creatives, predominantly from diverse backgrounds. Adem was the Music Curator at the Horniman Museum in South London, where he spearheaded the award winning 696 festival, exhibition and programmes. Adem is a fellow of Clore Leadership and was also a member of the first cohort of PRS Foundation’s Power Up scheme, an initiative supporting Black music creators and industry professionals to address anti-Black racism and racial disparities in the music sector.