After 10 years touring internationally as an artist, Alex started work as an agent at Reprise Agency in London. Alex founded ATC Live agency in partnership with ATC in 2011, and the company now represents 400 artists and books tours worldwide. Alex’s roster includes Nick Cave, PJ Harvey, The Lumineers, Fontaines D.C., Metronomy, Black Pumas, Amyl & The Sniffers, Julia Jacklin and Sleaford Mods. Alex was voted Agent Of The Year at the 2018 European Festival Awards and at the 2023 Arthur Awards.