Chris McCormick is Brand Partnerships Director for Superstruct Entertainment’s UK Festivals, overseeing commercial partnerships across a portfolio of leading festival brands including Boardmasters, Kendal Calling, Lost Village and Mighty Hoopla. With nearly 20 years’ experience in live entertainment and brand partnerships, Chris has built, led and scaled businesses and partnership strategies across festivals, culture and major events. He has worked with some great brands and delivered long-term, high-value partnerships including Heineken, Vodafone, Amazon Music, Dr. Martens, Coca Cola, DHL. He has held senior roles across agencies, festivals and international cultural events, including Manchester International Festival, and is known for building commercially strong partnerships that respect audience, culture and creativity. Chris is also the co-founder of the UK & European Festival Awards.