Fiona McAuley is Senior Director of Digital Marketing UK & CEU at BMG. Leading the digital marketing & audience building strategy across the UK and CEU, Fiona and the wider digital team work closely with artists to develop creative and innovative strategies that find, connect and engage fans with the artist and their music at every stage of the artist’s career journey. Above all, she is passionate about the phenomena of fandom and the power of good content, leading the team to embody the ultimate music superfan and digital sleuth. Artists include Kylie Minogue, Louis Tomlinson, Rizzle Kicks, ADMT, Soft Play, Pixies and many more.

With more than ten years’ experience in the music industry - including major label (Head of Audience at Atlantic, Senior Digital Marketing Manager at Polydor) and artist management teams (Head of Digital at YMU), as well as agency experience - she’s equipped with a 360 degree view of artist campaigns in the ever evolving digital space. Career roster has included Ed Sheeran, Fred again.., Paolo Nutini, Charli XCX, Madonna, Lady Gaga, Lana Del Rey, Mabel, Snow Patrol, The Maccabees, Ellie Goulding, Maisie Peters, Anne-Marie, Clean Bandit... plus many more.