Dr. George Musgrave is a Senior Lecturer (Associate Professor) in Cultural Sociology and Creative Industries at Goldsmiths, University of London. His research into the sociology of music concerns the psychological experiences and working conditions of creative careers, with a focus on mental health and wellbeing in the music industry. He collaboratively undertook a major research project - 'Can Music Make You Sick?' - on mental health & the music industry exploring the links between anxiety/depression & precarious work, the book of which was an Amazon Number 1 Best Seller in the Sociology of Work. His interdisciplinary psychosocial research has been published in world-leading journals including The Lancet Psychiatry, Poetics, Cultural Trends, and Psychology of Music. He is also a musician who has signed both major recording & publishing deals with EMI/Sony/ATV. His music has earned support from the likes of Mike Skinner, Plan B, Ellie Goulding & Ed Sheeran, and he has been labelled 'Middle England's Poet Laureate' by BBC Radio 1 & 1Xtra DJ MistaJam. Prior to signing to his record deal, he was the first ever unsigned artist to win a place on the MTV 'Brand New' list, and has played at festivals including Reading, Leeds, Wireless and BBC Radio 1's Big Weekend. He has MC'd for global acts including Andy C, Shy FX, Rusko, SpectraSoul, Plastician & Benga.