Greg Parmley is Managing Director of the International Live Music Conference (ILMC). ILMC is the leading annual conference for the international touring and festival businesses, and the organisation also organises the International Festival Forum (IFF) and other events. Additionally, ILMC publishes IQ, the leading source of news and content for the business read by 100,000 professionals each month. Greg is a co-founder and former CEO of the UK’s umbrella trade association LIVE, and due to one too many pub conversations, he also holds the Guinness World Record for Most Music Festivals Visited in 30 Days.