Jeroen Kerkvliet is Chief Marketing Officer at SoundAware Group, a leading European provider of music-use monitoring, identification, reporting and media intelligence solutions. He is accountable for the Group’s commercial positioning, global brand architecture and go-to-market strategy spanning music monitoring, copyright compliance and data-led content analysis. Jeroen directs integrated marketing and strategic communications across SoundAware’s core businesses, including RTV Monitor and Adfact, ensuring each delivers a distinctive and coherent value proposition. He works closely with sales, product and technology functions to translate advanced identification and media analysis capabilities into measurable value for broadcasters, rights organisations, agencies and brands. Active internationally, Jeroen drives category expansion for SoundAware Group through market development, strategic partnerships and thought leadership in a rapidly evolving media ecosystem.