Mark Mulligan is the Managing Director of MIDiA Research and a long term media and technology analyst and a leading thinker on the music industry’s digital transition. Mark has 20 years of media business analysis and consulting experience, working with leading global media, technology and device companies. Mark heads up MIDiA’s music research and oversees all of MIDiA’s research output. Mark is the author of the industry leading blog Music Industry Blog. He is also author of ‘Awakening: The Music Industry In The Digital Age’ the definitive account of the rise of the digital music market.