During his entire career Markus Bos has been active in de Media and Entertainment industry. After his graduation in Communication Science from the University in Nijmegen he started as a management trainee at VNU (United Dutch Publishers) focusing primarily on contract publishing. Subsequently he has held various management positions at Roto Smeets De Boer, at that time one of the leading independent full service printing companies in Europe. During this period he successfully completed the Executive MBA program at the University of Rotterdam. Markus was appointed to Managing Director of United Broadcast Facilities in 2006, leading the television services provider through the transition from tape-based to fully digital HD workflows. Since 2011 Markus is Chief Executive of Sena, the Dutch Music Licensing Company representing the interests of 50.000+ performers and producers, and Board member of the trade organizations VOICE in The Hague and SCAPR in Brussels.