Martin Schuhmacher is Managing Director of Nettwerk Music Europe GmbH, where he leads the company’s expansion across European markets from its Hamburg headquarters. With over two decades of executive experience in A&R, artist management, and international market strategy, Martin is focused on building sustainable, data-informed growth models for independent music in a rapidly shifting digital environment.

Before founding Nettwerk’s European HQ, he spent over 15 years developing the company’s regional footprint on a freelance basis — building infrastructure, managing campaigns, and supporting artist development across mainland Europe. He previously managed the international careers of artists such as NNEKA and Xavier Rudd, and held senior roles at Intercord/EMI, Edel Records, and Yo Mama’s Recording Company, overseeing multiple gold and platinum releases.

Martin now leads a cross-functional team across DSP relations, marketing, and audience development, with a particular focus on algorithmic discovery and regional adaptability for European artists as well as global acts.