In 2009, Natalie joined Luger, Stockholm-based Promoter and Swedish booking agency, who are responsible for producing hundreds of concerts and live events each year & are also the organization behind some of the nation’s most popular festivals including Way Out West, Åre Sessions & Lollapalooza Stockholm (with partners C3 & Live Nation). Besides her primary role as a Promoter of International Talent, she is also part of the Festival Management team who oversee all operations & event programming.